The Mornflake Oats Award for Innovation was won by Tattenhall-based company, The Ice Cream Farm. The Fell family has been creating award-winning Cheshire Farm Ice Cream for nearly 30 years. The site has expanded dramatically with time and currently attracts over half a million visitors a year. In addition to all of this, the site has recently had a £4 million redevelopment.

Jonathan Fell, Director of The Ice Cream Farm, said: “We go out of our way to ensure constant innovation with a dedication and commitment to excellence at The Ice Cream Farm. As such, being recognised with this award makes us extremely proud and eager to look for more ways that we can progress the business.”

The Ice Cream Farm will receive £3,000 in prize money.